Industry Information

Is Blue Nile A Reputable Company?

engagement ringThere are many ways in which a person can be scammed in the diamond industry. While one company might make false claims about a particular diamond a customer is interested in, such as state higher qualities than what the diamond really possesses, another company may switch out a real diamond for a fake stone that looks similar to a real diamond. By reading the numerous reports on the internet and even in local newspapers about people getting scammed when buying a diamond, it is wise to ask whether a particular brand is reputable and trustworthy before buying from them. Blue Nile has many factors that put them on the trustworthy side of things, including their customer reviews, the fact that they have been in business for many years and the fact that they offer diamond stone grading reports with every single diamond sold.

As we have mentioned, the many customer reviews about Blue Nile is one of the brand’s strengths, which often puts them at the top when compared to brands without as much customer reviews. A single search on Google or another search engine instantly offers a potential customer hundreds of links to platforms where people have talked about Blue Nile – and the majority of these reviews and articles puts Blue Nile in a positive view. Even some of the most trusted diamond experts and advisors chooses to refer their customers to Blue Nile as the most reputable company when it comes to buying diamonds and fine diamond jewelry.

sapphire engagement ringBlue Nile has also been operating for a significant amount of time. The longer a company stays in business, the more trustworthy they are – especially in the diamond industry. In this industry, companies that tend to scam their customers usually do not last very long and are often seen closing down shortly after they have been founded.

Lastly, we should also note that the fact that Blue Nile uses some of the most trusted laboratories to have their diamond clarity grade, and the fact that they offer an official certificate that can be validated at the laboratory that graded the diamond with the purchase of any diamond products, also adds to their credibility.

Mary Turner


With experience dating back to when brick and mortar was the ONLY source for shopping for diamonds, I have countless men find the perfect diamond for that special occasion. As your Personal Diamond Consultant, I'm here to make sure you end up with the perfect stone.

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